A Better Way
Hyundai Motor Company sought to move beyond traditional advertising, finding an authentic way to educate audiences about the future of mobility. The goal was to highlight Hyundai’s innovations, position them as a sustainability leader , and showcase their vision for a better future.
We partnered with Discovery to produce a three-part documentary series exploring Bertrand Piccard’s lifelong commitment to ecomobility, framed through Hyundai’s groundbreaking solutions.
Distributed globally, the content aired online and across seven territories on Discovery and Eurosport channels, reaching audiences worldwide with Hyundai’s vision for sustainable innovation.
